Just like many small business owners, jewelers typically choose to post on social media to show the world that they are still relevant and a viable solution for consumers’ needs. Well, the path they choose to get this done is not always easy or convenient but there is a solution.
One common solution owners do for handling social media is to handle it themselves. This is most difficult situation! Along with all of the day-to-day tasks of running a jewelry store like managing your inventory, doing repairs, maintaining the store, and, most importantly, take care of customers, some owners also post on social media when they can. The result is typically not the best. Handling social media this way is ineffective and can be stressful. Are you facing this exact situation?
Another typical solution for keeping your social media profiles updated is to have one of your employees do it. In many cases, this employee is creative, prolific on social media, and is eager to help, but can get easily overwhelmed because it’s not their main responsibility. They need to focus on dealing with customers or managing back-office tasks and, social media often takes a back seat. Again, its a stressful situation and not one that works well.
The jewelry store that wants to make the most of the power of social media either hire an employee or a marketing company to handle multiple social media platforms. This is a great solution if you have the budget to pay for full-time attention to this marketing avenue but it is typically to expensive for smaller jewelry stores.